Blogging helped promote my film

ways blogging can help you

1. Find the right customer. Rather than wasting time pitching your product or service to a client who may not need it, a blog makes you the information source. So, customers who contact you through it, mean serious business.

2. Position yourself as an industry expert. Not only can a blog generate leads, it also sends a positive buzz about your credentials in the marketplace.

3. Improve your search engine rankings. Blogs can add further leverage to the frequency with which search engines
identify you and your company, especially if your blog allows readers to post a response.

4. Get instant customer feedback. Forget surveys. Blogs that ask for reader comments are a ready source of feedback, and get ample marketing muscle.

How to blog about your office, without getting fired

1. Use a pseudonym and don’t give away any identifying details. This includes your location, number of employees and business specifics.

2. Use anonymising technologies. Invisiblog.com offers anonymous blog hosting for free. To avoid getting tracked by anybody, use anonymous network Tor (tor.eff.org) to edit your blog. Anonymizer.com offers “anonymous surfing,” which can hide your IP address from the services hosting your blog.

3. Use Ping servers. If you want to protect your privacy while getting news out quickly, try using ping servers to broadcast your blog entry for you. Pingomatic (
www.pingomatic.com) broadcasts to a lot of news venues at once, while making you untraceable.

4. Limit Your Audience. Many blogging services, including LiveJournal, allow you to designate individual posts or your entire blog as available only to those who have the password, or to people whom you’ve designated as friends.

5. Don’t Be Googleable. Create a special file that tells these search services to ignore your domain. The file is called robots.txt, or a Robots Text File, available at Web Tool Central.

Biggest biz blogging mistakes

1. Not linking to other blogs.

2. Not having an email link or contact page. Sometimes, readers might want to contact you, but not leave a comment on your blog.

3. Not allowing readers to leave comments. This sends a bad message out to customers.

4. Not updating regularly. The more often you update, the more popular your blog will be.

5। Not having an RSS feed. RSS stands for Really Simple Syndication. It’s a way for people to read a blog without always actually visiting it.

Source: news@work

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