Search Engine Marketing Technology Future, Detailed by Research and Markets

According to a new report issued by Research and Markets, Internet searching, advertising, and purchasing are all surging. In February 2007 alone, 6.9 billion Internet searches were conducted worldwide, a 19% increase over the same period in 2006.

In addition, online consumer, non-travel spending at U.S. sites reached $102 billion in 2006, a 24% jump from $82.3 billion in 2005. Companies are looking to get a piece of the expanding E-commerce pie, and to build brand awareness among the ever-growing Internet audience.

'The Future of Search Engine Marketing and Technology' report details discuss how companies seek to draw many Internet surfers to their websites from search engines. In order to do so, however, businesses must ensure that their websites come up first, or at least on the first page, when consumers type words related to their industry into the two biggest search engines, Google and Yahoo!. Search Engine Optimization -- the process of making a site ''search engine-friendly'' - is probably the most important aspect of Internet marketing.

At the end of the day, company web sites, and the Internet overall, have become an integral part of any solid business plan. It may be the first view visitors have of a business. Businesses, large and small, therefore should update and maintain their websites regularly so visitors will want to revisit and be a steady supply of repeat, and new business.

The author has spoken with some of the most revered experts in the field of Search Engine Technology and Marketing to bring you the most important information that website developers, publishers, and search engine technology companies alike will find informative as well as applicable.

Research and Markets is an international market research and market data resource, with major research publications from most of the leading publishers, consultants and analysts, concerning key industries, top companies, new products and the latest trends. The market research reports and industry newsletters from specialist research firms and niche market analysts, are listed at the same price as the specialist research firms.

To learn more about the report, please visit: www.researchandmarkets.com/reports/c62492 .

Powerful Search Engine Marketing Tactic Revealed, Cheap-Online-Advertising.com

Error marketing is evolving search engine marketing into a more intuitive means of interacting with potential customers by making websites stickier and allowing advertisers more time to make the sell.

Houston, Texas (PRWEB) July 26, 2007 -- A new more powerful advertising and search engine marketing method called "error marketing" has passed online testing. With a focus on delivering website visitors that are willing to stay longer, read more of the website's content and catch the full impact of company sells pitches, Cheap-Online-Advertising.com is helping to bring the power of search engine marketing to small and large businesses alike.

Regular search engine marketing does not engage the visitor on a very deep level, this results in short time visits from potential customers. Click-thoughs that result in visitors only staying 2 to 5 seconds doesn't provide legitimate opportunities for the advertisers to sell their products and services. That isn't enough time to for many advertisers to grab the visitor's attention.

At the core of error marketing is the desire to enhance search engine marketing's effectiveness. By heavily engaging web surfers before they arrive on the target web property, an advertiser gains a significant advantage in the battle to slow the web surfer down long enough for them to read and comprehend the details of the advertiser's sells pitch. Consumers learn more about the advertiser's products.

Low priced, high performance advertising campaigns are no longer elusive to marketers.

"Error Marketing" trumps regular search engine marketing. By fueling the desire of the web surfer to slow down, stay longer, read more and comprehend more of the sells pitch, this technique provides a much better environment for making a sell.

Whereas regular search engine marketing can cost hundreds to thousands of dollars, interrupts web surfers, delivers non-committed visitors that don't stay very long and is often susceptible to click fraud, it is an inefficient means of getting noticed for many companies.

Through Cheap-Online-Advertising.com, marketing can be done for twenty dollars per month. Visitors actually come looking for ads to tell them where they should go. Advertisers receive committed web visitors that stay longer, read more of the website's content and catch the full impact of the advertiser's sells pitch.

"Error Marketing" through Cheap-Online-Advertising.com via TypoBounty.com allows marketers to draw traffic to their web properties by offering small bounties/cash rewards for errors that could potentially exist on their web properties.

"Through this marketing method, advertisers gain attentive visitors", says Michael Pass. "Not having to jump through mental hoops to convince potential customers to slow down and read about my products is great. Throw in the other numerous benefits that one gains and this becomes invaluable."

The desire to earn for identifying and reporting errors such as misspelled words, poor punctuation, poor grammar, broken links, missing graphics and the like, attracts visitors that have money in online accounts that they are ready to spend.

The Error Marketing hub TypoBounty.com provides the necessary infrastructure to facilitate the bounty offers, and necessary correspondence between advertisers and potential customers. Unique visitors totals grow daily as more and more consumers sign up for Free "Hunter Accounts." The news about advertiser's desire to be error free and the willingness to pay for it is spreading quickly and new members sign up every day.

Test results showed that the effectiveness of the error marketing through Cheap-Online-Advertising.com is conclusive. Visitors tended to stay a minimum of up to 50% longer when referred from TypoBounty.

sourc : www.prweb.com

5 top tips to get started on blogging for business

1. Identify your audience, and, in the process, decide what you're going to say that will make them read what you write. If you don’t have an original voice, why is anybody going to read it?

2. Where will your blog live. As a section of an existing website, or a blog hosting site (with a link from your website bringing visitors over)? If you are stuck, check out businessblogconsulting.com.

3. Start talking. Instead of marketing-speak, begin with a fresh take. Provide compelling perspective, that will market yourself and your business.

4. Make blogrolling a habit. Blogrolling is a set of links on your blog site that identifies other sites on the Internet — related to your business, industry or expertise. This is a great way to get you into the bloggers’ pool.

5. Emphasize keywords. If your topic focuses on marketing a product abroad, using the words “marketing” and “overseas” as often as possible and in different permutations will help push your blog site toward the head of the search engine line.

Article from : news@worf

Blogging helped promote my film

ways blogging can help you

1. Find the right customer. Rather than wasting time pitching your product or service to a client who may not need it, a blog makes you the information source. So, customers who contact you through it, mean serious business.

2. Position yourself as an industry expert. Not only can a blog generate leads, it also sends a positive buzz about your credentials in the marketplace.

3. Improve your search engine rankings. Blogs can add further leverage to the frequency with which search engines
identify you and your company, especially if your blog allows readers to post a response.

4. Get instant customer feedback. Forget surveys. Blogs that ask for reader comments are a ready source of feedback, and get ample marketing muscle.

How to blog about your office, without getting fired

1. Use a pseudonym and don’t give away any identifying details. This includes your location, number of employees and business specifics.

2. Use anonymising technologies. Invisiblog.com offers anonymous blog hosting for free. To avoid getting tracked by anybody, use anonymous network Tor (tor.eff.org) to edit your blog. Anonymizer.com offers “anonymous surfing,” which can hide your IP address from the services hosting your blog.

3. Use Ping servers. If you want to protect your privacy while getting news out quickly, try using ping servers to broadcast your blog entry for you. Pingomatic (
www.pingomatic.com) broadcasts to a lot of news venues at once, while making you untraceable.

4. Limit Your Audience. Many blogging services, including LiveJournal, allow you to designate individual posts or your entire blog as available only to those who have the password, or to people whom you’ve designated as friends.

5. Don’t Be Googleable. Create a special file that tells these search services to ignore your domain. The file is called robots.txt, or a Robots Text File, available at Web Tool Central.

Biggest biz blogging mistakes

1. Not linking to other blogs.

2. Not having an email link or contact page. Sometimes, readers might want to contact you, but not leave a comment on your blog.

3. Not allowing readers to leave comments. This sends a bad message out to customers.

4. Not updating regularly. The more often you update, the more popular your blog will be.

5। Not having an RSS feed. RSS stands for Really Simple Syndication. It’s a way for people to read a blog without always actually visiting it.

Source: news@work