Optimising Your Web Pages For Optimum Pay-Per-Click Results

When you pay the search engines per click for traffic, it is a good way to work out very quickly if you have a problem with your website. While it is vital to your search engine marketing strategy that your website has quick load times, if you don't have optimised landing pages for your Pay-Per-Click campaign, it will be down right painful!

If you are experiencing low conversions from your test traffic, one of the first things that you should do is run a Web Page Speed Analysis for your site.

The reports will tell your total page sizes including image and script sizes and whether anything needs to optimised. For a user on a dial-up connection (in 2008, still up to 30% of some of our site traffic) the site still needs to load fast. Any more than a couple of seconds or so, and you start to lose your customers.

A lot of web designers make the mistake of making the pages too large, because they have a fast internet connection. Their clients may also have a fast connection, so this aspect can easily go unnoticed.

We also explain web page design on our website, under seo web page design.

You will need to keep your main page images optimized to less than 20KB and if possible down around 13KB. The amount of images you have on your page also needs to be kept to a reasonable number. Small logos etc should be only a couple of kb each.

Good luck optimising your site.

Peter Brittain is the managing director of Australian internet marketing specialists Slinky Internet Marketing. Slinky have been leaders in the Search Engine Optimisation business since 1999.

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