Optimising Your Web Pages For Optimum Pay-Per-Click Results

When you pay the search engines per click for traffic, it is a good way to work out very quickly if you have a problem with your website. While it is vital to your search engine marketing strategy that your website has quick load times, if you don't have optimised landing pages for your Pay-Per-Click campaign, it will be down right painful!

If you are experiencing low conversions from your test traffic, one of the first things that you should do is run a Web Page Speed Analysis for your site.

The reports will tell your total page sizes including image and script sizes and whether anything needs to optimised. For a user on a dial-up connection (in 2008, still up to 30% of some of our site traffic) the site still needs to load fast. Any more than a couple of seconds or so, and you start to lose your customers.

A lot of web designers make the mistake of making the pages too large, because they have a fast internet connection. Their clients may also have a fast connection, so this aspect can easily go unnoticed.

We also explain web page design on our website, under seo web page design.

You will need to keep your main page images optimized to less than 20KB and if possible down around 13KB. The amount of images you have on your page also needs to be kept to a reasonable number. Small logos etc should be only a couple of kb each.

Good luck optimising your site.

Peter Brittain is the managing director of Australian internet marketing specialists Slinky Internet Marketing. Slinky have been leaders in the Search Engine Optimisation business since 1999.

Article Source: http://EzineArticles.com/?expert=Peter_Brittain

Search Engine Marketing Technology Future, Detailed by Research and Markets

According to a new report issued by Research and Markets, Internet searching, advertising, and purchasing are all surging. In February 2007 alone, 6.9 billion Internet searches were conducted worldwide, a 19% increase over the same period in 2006.

In addition, online consumer, non-travel spending at U.S. sites reached $102 billion in 2006, a 24% jump from $82.3 billion in 2005. Companies are looking to get a piece of the expanding E-commerce pie, and to build brand awareness among the ever-growing Internet audience.

'The Future of Search Engine Marketing and Technology' report details discuss how companies seek to draw many Internet surfers to their websites from search engines. In order to do so, however, businesses must ensure that their websites come up first, or at least on the first page, when consumers type words related to their industry into the two biggest search engines, Google and Yahoo!. Search Engine Optimization -- the process of making a site ''search engine-friendly'' - is probably the most important aspect of Internet marketing.

At the end of the day, company web sites, and the Internet overall, have become an integral part of any solid business plan. It may be the first view visitors have of a business. Businesses, large and small, therefore should update and maintain their websites regularly so visitors will want to revisit and be a steady supply of repeat, and new business.

The author has spoken with some of the most revered experts in the field of Search Engine Technology and Marketing to bring you the most important information that website developers, publishers, and search engine technology companies alike will find informative as well as applicable.

Research and Markets is an international market research and market data resource, with major research publications from most of the leading publishers, consultants and analysts, concerning key industries, top companies, new products and the latest trends. The market research reports and industry newsletters from specialist research firms and niche market analysts, are listed at the same price as the specialist research firms.

To learn more about the report, please visit: www.researchandmarkets.com/reports/c62492 .

Powerful Search Engine Marketing Tactic Revealed, Cheap-Online-Advertising.com

Error marketing is evolving search engine marketing into a more intuitive means of interacting with potential customers by making websites stickier and allowing advertisers more time to make the sell.

Houston, Texas (PRWEB) July 26, 2007 -- A new more powerful advertising and search engine marketing method called "error marketing" has passed online testing. With a focus on delivering website visitors that are willing to stay longer, read more of the website's content and catch the full impact of company sells pitches, Cheap-Online-Advertising.com is helping to bring the power of search engine marketing to small and large businesses alike.

Regular search engine marketing does not engage the visitor on a very deep level, this results in short time visits from potential customers. Click-thoughs that result in visitors only staying 2 to 5 seconds doesn't provide legitimate opportunities for the advertisers to sell their products and services. That isn't enough time to for many advertisers to grab the visitor's attention.

At the core of error marketing is the desire to enhance search engine marketing's effectiveness. By heavily engaging web surfers before they arrive on the target web property, an advertiser gains a significant advantage in the battle to slow the web surfer down long enough for them to read and comprehend the details of the advertiser's sells pitch. Consumers learn more about the advertiser's products.

Low priced, high performance advertising campaigns are no longer elusive to marketers.

"Error Marketing" trumps regular search engine marketing. By fueling the desire of the web surfer to slow down, stay longer, read more and comprehend more of the sells pitch, this technique provides a much better environment for making a sell.

Whereas regular search engine marketing can cost hundreds to thousands of dollars, interrupts web surfers, delivers non-committed visitors that don't stay very long and is often susceptible to click fraud, it is an inefficient means of getting noticed for many companies.

Through Cheap-Online-Advertising.com, marketing can be done for twenty dollars per month. Visitors actually come looking for ads to tell them where they should go. Advertisers receive committed web visitors that stay longer, read more of the website's content and catch the full impact of the advertiser's sells pitch.

"Error Marketing" through Cheap-Online-Advertising.com via TypoBounty.com allows marketers to draw traffic to their web properties by offering small bounties/cash rewards for errors that could potentially exist on their web properties.

"Through this marketing method, advertisers gain attentive visitors", says Michael Pass. "Not having to jump through mental hoops to convince potential customers to slow down and read about my products is great. Throw in the other numerous benefits that one gains and this becomes invaluable."

The desire to earn for identifying and reporting errors such as misspelled words, poor punctuation, poor grammar, broken links, missing graphics and the like, attracts visitors that have money in online accounts that they are ready to spend.

The Error Marketing hub TypoBounty.com provides the necessary infrastructure to facilitate the bounty offers, and necessary correspondence between advertisers and potential customers. Unique visitors totals grow daily as more and more consumers sign up for Free "Hunter Accounts." The news about advertiser's desire to be error free and the willingness to pay for it is spreading quickly and new members sign up every day.

Test results showed that the effectiveness of the error marketing through Cheap-Online-Advertising.com is conclusive. Visitors tended to stay a minimum of up to 50% longer when referred from TypoBounty.

sourc : www.prweb.com